Effective October 5, 2026
Dear Matcha (“Dear Matcha,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit shopdearmatcha.com, purchase from us, join our email or text list, submit a business or event inquiry, attend an activation where this policy is presented, or otherwise interact with us (collectively, the “Services”).
By using the Services, you acknowledge the practices described in this policy. If you do not agree, please do not use the Services.
Information we collect
Information you provide
- Contact information, such as your name, email address, phone number, billing address, and shipping address.
Order information, such as products purchased, order history, delivery details, returns, refunds, and customer-service communications.
Payment information. Payments are processed by our payment providers. We generally receive transaction details and limited payment information rather than full card numbers.
Account information, if customer accounts are enabled, such as login credentials, saved preferences, and account activity.
Marketing preferences, including email or text-message signup information, consent records, and your choices to unsubscribe or opt out.
Business, event, wholesale, or collaboration inquiry information, such as business name, role, location, website or social handle, estimated needs, timing, and any message you submit.
Content you choose to provide, such as reviews, survey responses, photos, comments, and messages.
Information collected automatically
When you use the Services, we and our service providers may automatically collect device and usage information, including IP address, browser type, device type, operating system, referring pages, pages viewed, links clicked, approximate location derived from IP address, timestamps, session activity, and identifiers stored in cookies or similar technologies.
Information from other sources
We may receive information from Hostinger, payment processors, shipping carriers, email and text providers, analytics providers, advertising partners, social-media platforms, fraud-prevention providers, and other vendors that help us operate the Services. We may also receive information from a business partner when you interact with a Dear Matcha collaboration or event, where permitted by law and consistent with the notice provided at collection.
How we use information
- Process payments, fulfill and deliver orders, manage returns and refunds, and provide order updates.
Provide customer service and respond to business, wholesale, event, and collaboration inquiries.
Operate, maintain, personalize, and improve the Services, products, events, and customer experience.
Send transactional communications, such as confirmations, receipts, shipping notices, service messages, and policy updates.
Send marketing emails or text messages when you have signed up or when otherwise permitted by law.
Measure site performance, understand how visitors use the Services, and evaluate campaigns.
Detect, investigate, and prevent fraud, security incidents, misuse, and other harmful activity.
Comply with law, enforce our agreements, protect rights and safety, and establish or defend legal claims.
Carry out another purpose disclosed to you when information is collected or with your consent.
Cookies and similar technologies
Our Hostinger hosted site uses cookies and similar technologies to keep the site secure, remember settings, operate checkout and customer accounts, measure performance, understand usage, and support marketing tools that we choose to enable. Some cookies are essential for the site to function. Others, such as analytics or advertising cookies, may be optional.
You can use the cookie banner or privacy settings on our site to manage non-essential cookies where available. You may also adjust browser settings to block or delete cookies, although some features may not work correctly. Your browser or device may offer additional privacy controls. We will honor legally recognized opt-out preference signals when required and technically supported.
Email and text messages
You may unsubscribe from marketing emails by using the unsubscribe link in the message. If we offer marketing text messages, you may opt out by replying STOP or following the instructions in the message. We may still send non-marketing communications needed to complete a transaction, respond to you, or provide important service information.
How we disclose information
We may disclose personal information to the following recipients for the purposes described in this policy:
- Service providers that support website hosting, ecommerce, payments, fraud prevention, order fulfillment, shipping, customer support, email, text messaging, analytics, advertising, and data storage.
Business and event partners when needed to deliver a collaboration, activation, service, or request you initiated, and when the disclosure is consistent with the notice provided to you.
Professional advisers, such as accountants, insurers, consultants, and attorneys.
Government authorities or other parties when required by law or when reasonably necessary to protect rights, safety, security, property, users, or the public.
A buyer, investor, lender, or successor in connection with an actual or proposed merger, financing, acquisition, reorganization, sale of assets, or similar business transaction.
We do not sell personal information for money. If we use advertising or analytics practices that applicable law treats as a sale, sharing, or targeted advertising, you may use our cookie settings or contact us to exercise an applicable opt-out right.
Your privacy choices and rights
Depending on where you live and subject to legal exceptions, you may have the right to request access to personal information we process about you; correct inaccurate information; delete information; obtain a portable copy; learn about categories of information and recipients; opt out of certain sales, sharing, targeted advertising, or qualifying profiling; withdraw consent; and appeal a decision on a privacy request.
To make a request, email info@shopdearmatcha.com with the subject line “Privacy Request” and describe the right you want to exercise. We may ask for information reasonably necessary to verify your identity and request. If an authorized agent submits a request, we may require proof of authorization and may need to verify your identity directly. We will not discriminate against you for exercising a privacy right.
If we deny a request that carries a right to appeal, you may appeal by replying to our decision and writing “Privacy Appeal” in the subject line. You may also contact the appropriate state regulator if you remain concerned.
Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to complete transactions, provide support, maintain business and tax records, prevent fraud, resolve disputes, enforce agreements, and comply with law. Retention periods vary by the type of information and our legal or operational needs.
Data security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping any account credentials confidential and notifying us if you suspect unauthorized account activity.
Children
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact info@shopdearmatcha.com, so we can review and delete it as appropriate.
Third-party sites and services
The Services may link to third-party websites, social-media platforms, payment services, or other services we do not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information.
International visitors
Dear Matcha is based in the United States. If you access the Services from another country, your information may be processed in the United States or other locations where our service providers operate, subject to applicable law. We may update this Privacy Policy from time to time by posting the revised policy and updating the effective date. If a change is material, we will provide additional notice when required by law. For privacy questions or requests, contact Dear Matcha at info@shopdearmatcha.com
